Donor Segmentation: Your Nonprofit Fundraising Results Depend on It.
You have donors who know you and your nonprofit really well. And you have those who hardly know you at all. So why would you send the...
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sarimcconnell
May 25, 20231 min read
Make it Easy to Give
Grow you nonprofit fundraising revenue by making it easy to give.
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sarimcconnell
Apr 25, 20231 min read
Help Donors Visualize the Cow
A Heifer International donor can easily visualize their donation at work: to buy a cow or buy a goat for a family in need. Would you be...
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sarimcconnell
Jan 27, 20231 min read
Matching: Free Money for Nonprofits
Company matching programs set aside roughly $10 billion for employees to allocate to their favorite charities. An estimated $4-7 billion...
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sarimcconnell
Jan 26, 20231 min read
Amazon Cringe
The whole point of a company supporting nonprofits is to impact the communities where they operate and do business. The Amazon Smile...
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sarimcconnell
Mar 15, 20221 min read
How to Get a 1-Click Donation
QR codes are finally having their moment, because like Zoom, everyone now knows how this technology works. Nonprofits can use QR codes to...
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sarimcconnell
Feb 14, 20222 min read
Community-Based Nonprofits have a Fundraising Superpower
If you are a community-based nonprofit, you have a fundraising superpower that you may not realize you have. Relationships are at the...
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sarimcconnell
Jan 31, 20221 min read
Fundraising Magic for just $1.99
When you connect a donor to your mission, you can make fundraising magic. Donor engagement can feel hard in the Covid age, which is why I...
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sarimcconnell
Sep 21, 20213 min read
10 Things Your Board Can Do to Ignite Generosity...Without ‘Asking’
It’s not uncommon for a nonprofit board to include members who don’t feel comfortable asking for money. I get it. Donor solicitation is a...
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sarimcconnell
Jun 7, 20212 min read
How to Master 'The Ask'
Organizational psychologist Adam Grant recently tackled “imposter syndrome” in his Work Life podcast, a great topic in its own right. But...
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