Company matching programs set aside roughly $10 billion for employees to allocate to their favorite charities. An estimated $4-7 billion goes UNUSED according to Double the Donation.
Nonprofits, try a focused approach to secure company matching dollars. Use your database to identify donors who have historical matched and call them. Then identify donors’ employers to focus your outreach energy on getting these matching dollars. 66% of Fortune 500 companies match.
You do not need to invest in the Double the Donation widget, though larger nonprofits may find this handy. Donor research plus targeted outreach gets the job done too, and doing donor research yourself produces so many other rich benefits.
P.S. Donors, fill out your matching paperwork today. Matching dollars are part of your benefits package so use them for the betterment of your community!