Make it Easy to Give
How easy is it to make a donation to your #nonprofit? Rate your experience from 1-10 after doing a quick exercise to check:
1. Take out your phone. Go to your website.
2. Click on the Donate button.
3. Fill out the form.
4. Make a donation of $1.
Was every step 1-click?
Was the Donate button easy to find?
What the transaction page easy to read?
Did you need to get your credit card or could you just click and pay?
Could everything be done with one hand and one thumb?
Did it feel like a secure transaction?
If the answer is yes to all of the above, rate yourself a 10. You make it easy to give to your nonprofit.
If not, you’re now on your way to fixing a problem that might be the biggest AND easiest source of growth to your nonprofit all year. Because you know what needs to be fixed.
How did your nonprofit rate? Let us know if you need help getting a 10.