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sarimcconnell
Apr 25, 20231 min read
Behold the Tax Receipt!
Donation tax receipts are THE prime location to demonstrate #nonprofit impact. (Tell your donors what you’re doing with their donation.)...
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sarimcconnell
Apr 25, 20231 min read
Call A Donor, Please
Calling your donor to thank them -- even if it goes to voicemail -- is not a waste of time. It is the best way to let your donor know...
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sarimcconnell
Jan 27, 20231 min read
Matching: Free Money for Nonprofits
Company matching programs set aside roughly $10 billion for employees to allocate to their favorite charities. An estimated $4-7 billion...
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sarimcconnell
Dec 16, 20221 min read
Holiday Card Dos and Don'ts
DO: KQED nailed their holiday card this year. Inexpensive, no glitter or foil, just a heartfelt message to me, the donor, for being a...
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sarimcconnell
Feb 14, 20222 min read
Community-Based Nonprofits have a Fundraising Superpower
If you are a community-based nonprofit, you have a fundraising superpower that you may not realize you have. Relationships are at the...
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sarimcconnell
Jan 20, 20221 min read
Hooking a Donor in 37 Words or Less
Good donor stewardship takes a personal touch. It stabilizes your donor revenue and is the best and dare I say only way to motivate a...
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sarimcconnell
Sep 21, 20213 min read
10 Things Your Board Can Do to Ignite Generosity...Without ‘Asking’
It’s not uncommon for a nonprofit board to include members who don’t feel comfortable asking for money. I get it. Donor solicitation is a...
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sarimcconnell
Jun 21, 20211 min read
The Secret to Fundraising Growth? Be a Good Host.
Assume that acquiring a new donor is at least five times more expensive than retaining an existing one, as many for-profit studies have...
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sarimcconnell
Jun 1, 20211 min read
How to Generate Donor Loyalty
We've all heard the phrase "Actions speak louder than words." And that's because our behaviors signal the values and beliefs that are...
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