Are you ready to become a “Generosity Guide” to make giving from abundance easier for your donors? For decades, nonprofits have relied heavily on cash gifts as the backbone of fundraising. But today, the majority of donor wealth isn’t sitting in checking accounts — it’s held in appreciated assets such as stocks and investment accounts. Recent changes to the tax code have quietly created an opportunity. For many donors who itemize deductions, giving from wealth is now one of the most...

You put so much work into your fundraising events. The planning, the marketing, the communications. All of your hard work deserves a fundraising boost equal to the amount of effort put into it. We aren't suggesting you reinvent the wheel or add things to your to do list. In fact, one of the best event fundraising tools is something that you've probably already planned on: the Know Before You Go. Watch this video to learn how to optimize your Know Before You Go to inform your donors about...

Sari McConnell's article about Maximizing Your Charitable Impact Under the New Tax Law for donors was published in the Kenwood Press, October 1, 2025, a Sonoma Valley news publication. Below is a reprint of the tax tips article. There’s never been a better time to support your favorite nonprofits in Sonoma Valley. According to a 2024 Wall Street Journal article, “[T]he side effects of a charitable act may include a better mood, lower blood pressure and a longer life.” It’s common for people...