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Donor Segmentation: Your Nonprofit Fundraising Results Depend on It.

You have donors who know you and your nonprofit really well. And you have those who hardly know you at all. So why would you send the same solicitation letter to them during your fundraising campaign? This is the power of donor segmentation. Get it right and you'll see a boost in your fundraising results. Get it wrong, and you might chase your best donors away.

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