Specificity Leads to Generosity
Specificity ignites generosity. If you can help your donors visualize your solution, they can envision how they can help.
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sarimcconnell
Oct 23, 20231 min read
Donor Segmentation: Your Nonprofit Fundraising Results Depend on It.
You have donors who know you and your nonprofit really well. And you have those who hardly know you at all. So why would you send the...
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sarimcconnell
May 25, 20231 min read
Make it Easy to Give
Grow you nonprofit fundraising revenue by making it easy to give.
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sarimcconnell
May 13, 20231 min read
Next Level Name Tags
Invest in big reusable name tags at your #nonprofit event this year because cultivating a donor relationship begins with knowing their...
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sarimcconnell
Apr 25, 20231 min read
Help Donors Visualize the Cow
A Heifer International donor can easily visualize their donation at work: to buy a cow or buy a goat for a family in need. Would you be...
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sarimcconnell
Apr 25, 20231 min read
Behold the Tax Receipt!
Donation tax receipts are THE prime location to demonstrate #nonprofit impact. (Tell your donors what you’re doing with their donation.)...
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sarimcconnell
Apr 25, 20231 min read
Call A Donor, Please
Calling your donor to thank them -- even if it goes to voicemail -- is not a waste of time. It is the best way to let your donor know...
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sarimcconnell
Jan 5, 20231 min read
Cheap Hack: Boost Your Open Rate
Think about the precious hours and funds that go into your direct mail campaign. Think about the handwritten notes scribbled inside from...
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sarimcconnell
Dec 16, 20221 min read
Holiday Card Dos and Don'ts
DO: KQED nailed their holiday card this year. Inexpensive, no glitter or foil, just a heartfelt message to me, the donor, for being a...
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sarimcconnell
Apr 18, 20222 min read
Optimizing 3 Ingredients of a Major Gift
Donors are willing to give a major gift when they: Understand your work Believe in your mission Trust the leadership and financial...
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sarimcconnell
Mar 15, 20221 min read
How to Get a 1-Click Donation
QR codes are finally having their moment, because like Zoom, everyone now knows how this technology works. Nonprofits can use QR codes to...
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sarimcconnell
Feb 8, 20221 min read
3 Words that Solidify a Donor for Life
Last week, I received a membership card from a nonprofit I’ve been supporting over the years. It said “Member Since 9/5/2001”. I’d been...
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sarimcconnell
Jan 31, 20221 min read
Fundraising Magic for just $1.99
When you connect a donor to your mission, you can make fundraising magic. Donor engagement can feel hard in the Covid age, which is why I...
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sarimcconnell
Jan 20, 20221 min read
Hooking a Donor in 37 Words or Less
Good donor stewardship takes a personal touch. It stabilizes your donor revenue and is the best and dare I say only way to motivate a...
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sarimcconnell
Jun 14, 20211 min read
How to Get Your Donors' Attention
Nonprofits are competing for eyeballs just like every for-profit company out there. Look at your inbox on #GivingTuesday and you know...
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