Cheap Hack: Boost Your Open Rate
Think about the precious hours and funds that go into your direct mail campaign. Think about the handwritten notes scribbled inside from...
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sarimcconnell
- Dec 16, 2022
- 1 min
Holiday Card Dos and Don'ts
DO: KQED nailed their holiday card this year. Inexpensive, no glitter or foil, just a heartfelt message to me, the donor, for being a...
100
sarimcconnell
- Apr 18, 2022
- 2 min
Optimizing 3 Ingredients of a Major Gift
Donors are willing to give a major gift when they: Understand your work Believe in your mission Trust the leadership and financial...
90
sarimcconnell
- Mar 15, 2022
- 1 min
How to Get a 1-Click Donation
QR codes are finally having their moment, because like Zoom, everyone now knows how this technology works. Nonprofits can use QR codes to...
60
sarimcconnell
- Feb 8, 2022
- 1 min
3 Words that Solidify a Donor for Life
Last week, I received a membership card from a nonprofit I’ve been supporting over the years. It said “Member Since 9/5/2001”. I’d been...
490
sarimcconnell
- Jan 31, 2022
- 1 min
Fundraising Magic for just $1.99
When you connect a donor to your mission, you can make fundraising magic. Donor engagement can feel hard in the Covid age, which is why I...
390
sarimcconnell
- Jan 20, 2022
- 1 min
Hooking a Donor in 37 Words or Less
Good donor stewardship takes a personal touch. It stabilizes your donor revenue and is the best and dare I say only way to motivate a...
1280
sarimcconnell
- Jun 14, 2021
- 1 min
How to Get Your Donors' Attention
Nonprofits are competing for eyeballs just like every for-profit company out there. Look at your inbox on #GivingTuesday and you know...
170
sarimcconnell
- May 24, 2021
- 1 min
How to Influence Generosity
So as a donor, what influences your generosity? How do you determine who you donate to and how much to give? Do you have a process to...
420
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