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Invest Less in Social, More in Your Data

#Nonprofits, ALL your #fundraising revenue will come from your database. INVEST in it.

Spend MORE time:

Make sure every donor's profile is accurate.

Update it with relevant data like

>>which board member they know best

>>does their employer do matching

Put a mailing list form in the footer of your website to build your database.

>>this is fundamental to building your database of prospective donors

Spend LESS time:

Posting in social media. Unless you pay to post, the algorithm will only show your post to about ~ 4% of your followers. Social media wants you to advertise, not post for free. A shocking statistic, but true.


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