Even if you don’t know the exact definition of donor fatigue, you’ve probably experienced it once or twice…as a fundraiser or as a donor yourself!
Donor fatigue is when donors become less responsive and willing to contribute to your fundraising efforts. In 2023, 87% of nonprofits said that donor fatigue was a struggle.
The good news is that you can do something immediately to prevent donor fatigue: give your donors a vacation from solicitation. Build a ‘summer break’ into your fundraising calendar where you stop asking donors for financial support.
Need some ideas on how? Watch the video below! You’ll gain insight into how to give your donors a vacation that will have them feeling refreshed and energized to support your mission.
Learn more about Donor Boom’s recommendations to improve the donor experience by scheduling a Discovery Call today.
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