Nonprofit fundraisers, meet your new best friend when it comes to donor data analysis: the Median average.
Unlike the Mean average, the Median cuts through the noise of outliers (those extra-large or extra-small gifts) and gives you the middle ground—where 50% of your donors give less, and 50% give more. Watch this video to learn:
The difference between Mean and Median in nonprofit data
Why Median often gives a clearer picture of your donor base
How accurate forecasting helps you set realistic fundraising goals
Just remember, don’t be Mean! Be Median.
Looking for more tips on how to use your donor data? Be sure to read "Fundraising Strategies For Nonprofits: Everything You Need To Know."
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