Hooking a Donor in 37 Words or Less
Good donor stewardship takes a personal touch. It stabilizes your donor revenue and is the best and dare I say only way to motivate a donor to give more. A handwritten note is a great place to start, and there’s a recipe for writing one that will give you the strongest results. Efficiently using only 37 handwritten words, Second Harvest of Silicon Valley’s Individual Philanthropy Officer Sara Johnson wrote me the most extraordinarily impactful note this week. If there were a