Yes, communicating to your donors in the bathroom IS a brilliant idea. That’s the point of a multichannel communications plan — you never know when your potential donor has a moment to thoughtfully absorb what you’re trying to say.
The strongest nonprofit communications plan is multichannel, meaning direct mail, digital, social, and in person…standing OR seated.
Kudos to VINS Nature Center for using all your facilities to ignite generosity.
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